Keaton Hoskins Net Worth (2026): Shocking Truth Revealed
Keaton Hoskins net worth is about $3 million in 2026. That is our estimate, not a confirmed figure. Hoskins, known as “The Muscle” on Discovery’s Diesel Brothers, has been valued anywhere from $500,000 to over $10 million, and none of the pages we reviewed explain how they got their numbers.
This page does. We built our figure from what can be documented: a $25,000 listed speaking fee, partial ownership in four named businesses, a TV run that began on January 4, 2016, and a federal court record. Anything we can’t verify is marked as estimated, so you can see what is fact and what is judgment.
Keaton Hoskins at a Glance
| Detail | Info |
| Full name | Keaton Hoskins |
| Known as | “The Muscle” |
| Born | September 5, 1986, Kaysville, Utah (per profile sites) |
| Age | 40 (based on the listed birthdate) |
| Travels from | Farmington, Utah (speaker bureau listing) |
| Known for | Diesel Brothers on Discovery Channel |
| Co stars | Heavy D, Diesel Dave, Joshua “Red Beard” Stuart |
| Profession | Entrepreneur, coach, speaker, TV personality |
| Businesses | Partial owner of Fitcon, 1 Mission Nutrition, Limitless Society, Dirty Dough |
| Speaking fee | $25,000 plus travel and expenses (listed) |
| Our estimate | About $3 million (range $1.5 million to $5 million) |
| Other published estimates | $500,000 to $10 million |
Who Is Keaton Hoskins? Early Life and Background
Hoskins grew up in Kaysville, Utah, and went to Davis High School, according to profile sites that list his birthdate as September 5, 1986. His mother is Bernice Hoskins Tenort. Before TV, his work was in fitness. His Limitless Society bio calls him a fitness trainer and diesel technician and says he became an entrepreneur at 22. WhatNetWorth and AlittleDelightful both link his “Muscle” nickname to his build and athletic background.
Two older claims are unconfirmed. WhatNetWorth says he competed in bodybuilding, and AlittleDelightful says he played high school football. We couldn’t verify either. WhatNetWorth also lists siblings, but their names don’t match its own count, so we left family details out.
His booking page says he has never spent more than $7,500 to launch any company. That claim is self reported and unaudited. If it is true, it suggests his wealth is held as business equity, not expensive assets. That is our reading, not his statement.
His path to TV ran through school friends. A WhatNetWorth profile says a school friend who was already a partner at DieselSellerz referred him. The profile places the diesel shop, run by Heavy D and Diesel Dave, in Woods Cross, Utah. Hoskins joined as a mechanic.
Career Timeline and Key Milestones
Early Career
Hoskins started as a personal trainer. His booking page says he has started and run 22 companies, including a personal training company, a gym, a dental office, a plastic surgery clinic, an apparel company, and a youth sports training business. Most start dates aren’t published in the sources we reviewed. An older profile says he kept training clients in his spare time while working at DieselSellerz.
Breakthrough: Diesel Brothers
Diesel Brothers premiered on Discovery Channel on January 4, 2016, according to TV Insider. Apple TV’s cast list names Heavy D, Diesel Dave, Joshua “Red Beard” Stuart, and Hoskins. The show follows the DieselSellerz crew as they build custom trucks. Despite the name, the cast are friends, not brothers, according to Wikipedia. Wikipedia also says Heavy D and Diesel Dave started the shop, hired two other men as helpers, and posted YouTube videos.
One video led to an appearance on The Tonight Show with Jay Leno, and then Discovery called. A 2018 spin off, Diesel Brothers: Forces of Nature, also lists Hoskins on Apple TV. He worked as a mechanic on the crew.
The show made him a brand. He promoted 1 Mission Nutrition, the supplement company he partly owns, and a podcast host cited about 1.5 million Instagram followers for him in 2023.
Recent Years
Hoskins was already talking about Limitless Society on The Real Brad Lea podcast by 2022. On the Entrepreneur School podcast in 2023, he described it as a mentorship program built on physical, mental, emotional, and spiritual health, which he says leads to financial health. Its coaches page lists him as founder, with performance coach Tim Grover, entertainer Logan Paul, and author Jesse Itzler.
He also wrote The Divorce Handbook, according to the Real Brad Lea show notes. On Randall Kaplan’s In Search of Excellence podcast, he describes a 120 day planning approach that replaces distant, vague goals with short, trackable ones, and he talks about mentoring through Limitless Society. In the Entrepreneur School episode, Dirty Dough was his newest venture.
A speakers bureau now lists him as a keynote speaker and a bestselling author, though we couldn’t tie that label to a bestseller list.
Keaton Hoskins Net Worth by Income Source
Here is how we weight each stream.
| Stream | What we found | Status |
| Speaking | $25,000 listed fee plus travel | Verified (listed price) |
| Diesel Brothers | No published pay; one site cites about $20,000 per episode | Estimated |
| Business ownership | Partial stakes in four ventures | Self reported |
| Coaching | Limitless Society; pricing not published | Not disclosed |
| Book | The Divorce Handbook; sales not public | Not disclosed |
Income Streams, Source by Source
Speaking Fees
His booking page lists $25,000 plus travel and expenses, with discounts for Limitless Society members and one on one clients. A listed price is not a booked event, so we treat it as a per appearance rate, not yearly income.
Diesel Brothers Pay
We found no published cast pay from Discovery. CarTVShows says about $20,000 per episode but names no source, so we use it only as a rough, estimated input.
Business Ownership
His site says he has started 22 companies and found financial success in each. Private stakes are hard to value, so this line carries the widest margin of error.
Coaching and Book Sales
We found no revenue figures for Limitless Society or the book, so neither moves our number much.
Why the Estimates Disagree
WhatNetWorth’s 2017 profile lists $500,000, years before Limitless Society began. TheCelebsInfo lists $4 million, and AlittleDelightful lists $5 million and adds that unnamed sources go above $10 million. His site’s “8 figure business” line describes a business, not his personal wealth.
Every published Keaton Hoskins net worth figure we found is an estimate, including ours. We have no tax records or company valuations, so we use three scenarios. Low, $1.5 million: modest value in his stakes, with income largely reinvested. A 2023 podcast description says he reached millionaire status by 30, which is self reported. Base, $3 million: real equity in at least two ventures. High, $5 million: the top of the non outlier estimates. We treat $10 million as unsupported.
Assets and Lifestyle
No asset list is public, and his ownership percentages aren’t disclosed in the sources we reviewed. Here is what holds up:
| Asset | What we can confirm | Status |
| Business stakes | Partial owner of Fitcon, 1 Mission Nutrition, Limitless Society, Dirty Dough | Self reported (2023 podcast listing) |
| Residence | Speaker Bureau lists Farmington, Utah as his travel origin; value not public | Unverified |
| Aircraft | Speaker Bureau lists him as a pilot; AlittleDelightful says he owns a helicopter | Ownership unconfirmed |
Limitless Society has the clearest public footprint: its own site, a coaches page, and a member discount tier on his booking page. Beyond that, in our model most of his wealth sits in operating businesses he partly owns, not in cars, jets, or houses with public price tags. That is why Keaton Hoskins net worth is harder to pin down than the wealth of celebrities whose real estate shows up in county records.
We haven’t tried a per company valuation. Without ownership percentages, any single number would be a guess. If filings or a sale price surface, they would replace our scenario assumptions.
Keaton Hoskins Net Worth vs Diesel Dave Comparisons
| Name | Net Worth | Profession | Primary Income Source |
| Keaton Hoskins | About $3 million (our estimate) | Entrepreneur, coach, speaker, TV personality | Business stakes, speaking, coaching |
| Diesel Dave (David Kiley) | $2 million to $3 million (third party estimates) | DieselSellerz co owner, TV personality | DieselSellerz and Diesel Brothers |
On paper, the two land close together. Third party sites put Diesel Dave between $2 million and $3 million, with higher figures in newer listings. The difference is structure: his income ties to the shop and the show, while Hoskins has spread into fitness and coaching. Neither figure comes from filings or audited records. We left Heavy D and Joshua Stuart out because the only figures we found for them also come from profile sites.
Public Image and the Clean Air Act Case
Hoskins promotes a no limits message through Limitless Society. The public record also includes a federal case. In 2017, Utah Physicians for a Healthy Environment sued Hoskins, David Sparks (Heavy D), Joshua Stuart, and their companies under the Clean Air Act. According to the group’s summary, a March 2020 ruling by U.S. District Judge Robert Shelby found the defendants collectively violated the law more than 400 times.
The violations covered removed pollution controls, defeat devices, and tampered vehicles used as sweepstakes prizes. The combined penalty for all defendants was about $850,000, according to KUTV and the group.
KSL reported that the court ordered Hoskins to pay $86,107 to the U.S. government, and the ruling carried a permanent injunction. A later district court order says Hoskins settled and that the settlement resolved his liability. The group says he remains bound by the injunction.
For Keaton Hoskins net worth, the $86,107 figure is small against our estimate. The settlement amount and his legal fees aren’t public in the sources we reviewed.
Keaton Hoskins Net Worth About Frequently Asked Questions
What is Keaton Hoskins net worth in 2026?
Keaton Hoskins is worth about $3 million in 2026, by our estimate. Our range runs from $1.5 million to $5 million because, in our model, his wealth sits mostly in partial business stakes with no published valuations. Other sites list figures from $500,000 to more than $10 million.
Why do Keaton Hoskins net worth estimates differ so much?
Older profiles carry stale figures, and none of the pages we reviewed show a method. WhatNetWorth’s 2017 profile lists $500,000, years before Limitless Society. The “8 figure business” claim on his own site describes a business, not what he personally owns.
What is Keaton Hoskins’ main source of income?
Business ownership is the biggest driver in our model, followed by speaking and Diesel Brothers pay. We found no published cast salaries, so the TV portion is an estimate. His listed speaking fee is the only per engagement price he gives.
How much does Keaton Hoskins charge for speaking?
Keaton Hoskins lists a speaking fee of $25,000 plus travel and expenses on his booking page. The same page offers discounts for Limitless Society members and one on one clients. A listed fee shows his asking price, not how many events he books each year.
What businesses does Keaton Hoskins own?
He is a partial owner of Fitcon, 1 Mission Nutrition, Limitless Society, and Dirty Dough, according to a 2023 podcast listing. His own site says he has started 22 companies, including a gym, dental office, plastic surgery clinic, apparel company, and youth sports training business.
Is Keaton Hoskins still on Diesel Brothers?
We couldn’t confirm a current season featuring him. Diesel Brothers premiered January 4, 2016, and an Athelo Group profile says he appeared for eight seasons, though Wikipedia lists six. His current work centers on Limitless Society, speaking, and his other ventures.
How old is Keaton Hoskins?
Keaton Hoskins is 40, based on a September 5, 1986 birthdate listed by profile sites, which also list Kaysville, Utah, as his birthplace. None of the official pages we reviewed state his birthdate, so treat the exact date as unconfirmed.
Final Thoughts
Our best estimate of Keaton Hoskins’ net worth is $3 million, with a realistic range of $1.5 million to $5 million. The one hard income number is his listed speaking fee. In our model, most of his wealth sits in partial stakes in private companies that nobody has valued in public. Treat any Keaton Hoskins net worth figure as a range, not a single number. If you see a much higher or lower figure elsewhere, check whether it separates business revenue from personal ownership. We will update this page if ownership filings, cast pay, or a company sale price become public.
Daniel Osei contributes to NetWorthAbout.com by writing about celebrity wealth, career development, biographies, and sources of income. His work explores how public figures establish their careers, achieve recognition, and build their financial profiles. Daniel aims to present complex information in straightforward language so readers can better understand the people behind the headlines. He values clear explanations, careful research, and transparent reporting, particularly when discussing estimated net worth and financial information that is not publicly confirmed.
